Web:
White Stuff Fairtrade

Description:

In celebration of White Stuff's commitment to Fairtrade Sourced Cotton, a landing page and a feature would be needed - written, designed, developed and published on the UK & DE websites. The page would include video material from the Creative team's trip to Odisha in India to interview the cotton farmers sourcing cotton for White Stuff's products.

These pages were a collaboration between a number of different departments within the company, as well as the Fairtrade Foundation. The pages were designed and developed in-house between the Creative and Content Development teams, with the development shared between the Online Content Developer and myself.

Technology used:
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Throughout the project, there was a top priority to ensure that all elements of the page worked effectively on all device types (including the video) and that the message of White Stuff's commitment to Fairtrade Cotton was fully accessible and clear. As the page featured on White Stuff's UK website but also on whitestuff.com's German equivalent, specific considerations were required given the language differences.

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