Web: White Stuff 'All Aboard' Game
I therefore worked closely with the internal Creative team to incorporate the branding of the All Aboard campaign, including the characters and also ensure that the game was accessible on all major device sizes. The game itself is a basic card-matching game with a timer and a turn-tracker to both drive urgency and to create competitiveness between friends.
Upon the game ending, the user is driven to the White Stuff Christmas Shop, or to try again with incentive messages set according to their performance. There was originally a plan to add voucher codes for customers to redeem but it was felt this did not fit into the spirit of the overall campaign. However, it did prove popular with customers and internally within the business, driving an average Page Value of just over £3.00 (October 2018 to January 2019), despite limited marketing of the page and little-to-no commercial connection.
My personal best so far has been 18 turns in 19 seconds - see if you can beat it!